TLDR: This article discusses the importance of actions matching words when it comes to company values and promises. The author uses the example of a sign in a park that reads “no stray dogs allowed” to illustrate the concept. She explains that while the sign is meant to keep stray dogs out of the park, it is ineffective because dogs cannot read. The author argues that similar situations can occur in companies, where values and promises are advertised but not followed through in behavior and actions. She emphasizes the importance of taking action and not just relying on words and promises.